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Consumers "Feeling The Love" From Their Bank Found To Have Less Financial Stress And More Confidence In Financial Future: TD Bank Checking Poll

Three out of four consumers cite customer service as the key to a good banking experience

Feb 13, 2013

CHERRY HILL, N.J., and PORTLAND, Maine, Feb. 7, 2013 /PRNewswire/ -- According to a survey released today by TD Bank, America's Most Convenient Bank®, 60% of consumers who are happy with their bank reveal they have low or no financial stress and more than half are optimistic in their financial future. Moreover, consumers who define themselves as happy with their bank spend more than an hour less (7.3 hours vs. 8.5 hours) each week worrying about finances compared to those who are less happy with their bank.

(Photo: http://photos.prnewswire.com/prnh/20130207/NY56004-INFO)

"All banks are not the same when it comes to the service they provide. Research shows those who feel valued by their bank are more likely to be happy with their financial state," said Ryan Bailey , Executive Vice President, Head of Deposit Products, TD Bank. "TD's legendary service with live representatives available 24/7, extended store hours, free coin counting and award winning checking products are ways we work to make our customers happy."

TD Bank's surveyed more than 1,500 consumers from Maine to Florida to better understand consumers' banking experiences, their financial stress as well as their financial outlook.

Customer Service Leads to Financial Confidence

Fast and simple customer service is noted as the prime factor in being happy with a bank. Key considerations such as friendly service (82%), knowledgeable advice (62%) and being a reliable financial resource (60%) are cited as elements leading a customer to feel valued by their bank.

"It's important to establish a positive connection with a banking partner you trust because being happy with your bank can serve as a solid foundation to build a more confident and secure financial future." adds Bailey. "So if you're not in love with your current bank, see what's out there, and find a bank that offers you the service and convenience you deserve."

Other Key Findings From The Survey Include:

  • Top financial goals among those polled included saving (56%) followed by paying off debt (38%) and planning for retirement (36%).
    • Among those aged 35-54, saving and investing more (63%) and planning for retirement (49%) were top priorities.
  • 60% of respondents in a happy banking relationship reporting they have low or no stress compared to 47% of others who carry high or overwhelming stress about their finances.
  • Three-out-of-four respondents aged 18-34 noted friendly service as a key characteristic to an ideal banking relationship compared to 82% of ages 35-54  and 89% of those 55+
  • When examining the nature of banking interactions, the majority of consumers are using bank branches (73%) followed by phone (30%) and online (13%)
    • Not surprisingly, those 18-34 are most likely to go online, however 65% still use bank branches

Survey Methodology
The study was conducted from January 23rd-28th, 2013. The sample size of 1,520 has a margin of error of +/- 2.5%. The survey was hosted by global research company Angus Reid Public Opinion.

About Angus Reid Public Opinion
Angus Reid Public Opinion is the Public Affairs practice of Vision Critical—a global research company. Vision Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth insights for a wide array of clients.

About TD Bank, America's Most Convenient Bank
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing nearly 8 million customers with a full range of retail, small business and commercial banking products and services at nearly 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDMoneyLoungeUS and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.

SOURCE TD Bank

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