CHERRY HILL, N.J., Aug. 1, 2017 /PRNewswire/ -- When it comes to big life goals, most Americans point to two things: financial stability and a long-term relationship. While it seems like we're always chasing after love or money, of the 1,400 Americans who participated in the third annual Love & Money Survey by TD Bank, America's Most Convenient Bank®, 58 percent stated it's harder to find true love than financial success, despite being currently in a relationship.
Big cities may seem like they are teeming with fish in the sea, however according to survey respondents, it's even harder to discover romance. Seventy-nine percent of New Yorkers, 64 percent of Bostonians and 56 percent of Philadelphians said true love is more difficult to achieve than financial security.
"Generally, people can envision what steps they should take to achieve financial success and what milestones to target. But true love can be a bit more elusive," said Jason Thacker, Head of U.S. Consumer Deposits and Payments at TD Bank. "Financial success also feels more within one's personal control than finding true love which can be heavily dependent on a variety of unique factors."
Making It in Love and Life
Wedding Bells and Wedding Bills
"Since marriage and wedding traditions are changing, it's important for couples to make sure they're on the same page regarding the meaning of an engagement ring, who will pay for the wedding and whether to take a financial risk when wedding planning," said Terri Orbuch, Ph.D., also known as The Love Doctor®, who analyzed the results of the TD Bank survey. "If each partner's expectations aren't met or communicated to each other, frustration and disappointment can result that will eat away at the happiness in the relationship."
More Money, More Problems?
Additional highlights are available on the TD Bank Media Room.
Research company Maru/Matchbox conducted the survey among a nationally representative sample of Americans who are currently in a relationship. The online fieldwork occurred between June 20th and June 27th, 2017. In total, 1482 completes were gathered in the U.S. Data has been weighted by age, gender and region to reflect the population. Margin of Error on the total sample is +/-2.5 percent.
Maru/Matchbox is a professional services firm dedicated to improving its clients' business outcomes. It delivers its services through teams of sector-specific research consultants specializing in the use of Insight Community and Voice of Market technology.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9 million customers with a full range of retail, small business and commercial banking products and services at more than 1,200 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.
SOURCE TD Bank