Mar 31, 2014
CHERRY HILL, N.J., March 31, 2014 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, today unveiled the next iteration of the brand's successful 'Bank Human, Again' marketing campaign. Titled 'Human Truths,' the campaign features four new television commercial spots that bring to life the bank's commitment to a legendary, human-centric customer experience. These spots will run in prime time throughout TD Bank's Maine to Florida footprint.
Leveraging the talents of an improvisational comedy troupe, the four, 30-second spots each put a humorous spin on typical banking pain points and showcase how TD Bank and its employees help to humanize the banking experience. The commercials include:
"TD Bank's focus is to create a very human and convenient banking experience," said Vinoo Vijay, Chief Marketing Officer, TD Bank, America's Most Convenient Bank. "These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD's approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture."
The TV campaign kicked off March 31 and will run through mid-August in 17 DMAs across the TD footprint supporting about 1,300 stores. There will be a strong presence on the top four networks – ABC, NBC, CBS and FOX – in all scheduled markets. The spots will appear during the prime viewing time of 8-11p.m.
Additional campaign elements will be integrated across other platforms such as digital, social media and public relations.
In early 2013, TD Bank introduced a fresh, creative marketing platform called 'Bank Human, Again.' Through a fully-integrated multimedia campaign, the platform casts customers and employees in the spotlight and brings to life America's Most Convenient Bank's legendary service and unparalleled convenience. TD continues to build on the success of 'Bank Human.' The campaign delivered more than 1 billion TV impressions in 2013, raised brand awareness even in the competitive New York DMA, up nine points at campaign peak, and drove about 17 percent of the growth in new accounts in New York. Across our top five markets, it represented about 14 percent of growth in new checking accounts.
To learn more about TD Bank, America's Most Convenient Bank, stop by a store, visit us at www.tdbank.com, find us on Facebook at www.facebook.com/TDMoneyLoungeUS or on Twitter at www.twitter.com/TDBank_US.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.
SOURCE TD Bank
For further information: Rebecca Acevedo, 856-470-3201, Rebecca.Acevedo@td.com